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SADI
Who we are

Two brothers who build software.

SADI is Santiago and Diego. Every project is run by the two of us — no account managers, no junior team learning on your budget. The person who diagnoses your business is the person who writes the code.

Santiago Pozuelo

Growth & strategy

Runs diagnosis, positioning, and the commercial side. He's the one inside your operation during week one, working out what's actually worth building. Before SADI he founded Bubbl, a consumer events and ticketing company he still runs — where a lot of what we know about payments and what breaks at scale was learned the expensive way.

Diego Pozuelo

Engineering & delivery

Owns architecture and writes the code. Maintains the base that lets every project start weeks ahead, and turns the diagnosis into something running in production.

Why us

We're not a vendor. We're your internal team.

One point of accountability

Two founders, no account managers. The person who diagnoses your business is the person who writes the code.

We teach you to run it

No black box only we understand. Your team is trained on everything we implement, and the documentation is yours.

You own your system

Your data and your system are yours, hosted in your accounts. Nothing is built somewhere we can't hand back to you.

We've built our own

We've founded and run our own companies — and we run SADI on the same systems we install for you.

We work from Costa Rica with businesses across Latin America.

Let's start by understanding the problem.

Six questions, about two minutes. You'll see what we'd build before you ever speak to us.